Checklist: 30 Steps to Launch a Successful Blog

Checklist: 30 Steps to Launch a Successful Blog

Do you want to launch your blog? But the number of steps involved is too much?


No worries! Here’s the 30-step checklist I follow when I launch my blogs.


❏ Understand WHY you want to start a blog.


❏ That’ll help you commit to blogging even when you feel like quitting.


❏ Set some Proper Goals with a deadline and a specific outcome.


❏ Set 4-5 small but meaningful blogging goals.
❏ Example: Build a list of 1000 subscribers in 3 months. Get 1000 visitors a day in 6 months. Goal help you align yourself in the right direction.

❏ Research the other blogs in your niche

❏ Prepare a list of other top blogs in your niche ❏ Subscribe to their email lists
❏ Make a note of their blogging categories
❏ Study the types of blog posts that they write
❏ Identify what they are missing and use it to your growth


❏ Choose a Blog Name.

❏ If you are struggling to pick the right one, search your niche topic + blogs and see how other bloggers have named their blog and pick something along the lines.
❏ If that doesn’t work, use your own name
❏ Remember you can change the name anytime you come up with a good alternative.

❏ Own Your Asset: Purchase your Domain Name and Hosting.


❏ Yes, you can start a free blog at Blogger.com or any other platform.
❏ But if you really want to earn a passive income through blogging, build a brand, grow your reputation, then you need full control over your blog...no compromises. You have to get your own domain name and paid hosting.

❏ Install WordPress on your domain name.


❏ Security: Use a not so common username and password.


❏ Don’t use the default admin as your username
❏ Use a password that uses different characters, capital letters and numbers.

❏ Custom Email: Create an email address using your domain name


❏ Don’t use your regular Gmail or Yahoo email address. ❏ Example: hello @ yourblogname (dot) com.

❏ Good Design: Choose a responsive theme that suits your requirements.


❏ You can either purchase a premium one [which I recommend] or search for a quality free themes
❏ Make sure they focus on the content.


❏ Plugins: Add the must-have plugins to your blog


❏ Add W3 Total Cache, WP Smush, Wordfence, SumoMe, All In One SEO Pack, Jetpack, Akismet

❏ Branding: Give your blog a name and tagline.


❏ Include the domain name at the end of your blog title ❏ Ideally, use your target keywords in the blog title.

❏ Social: Create your social media profiles for the blog.


❏ Set up your Facebook, Twitter, Pinterest, etc., accounts ❏ Focus on the networks that your target audience use.

❏ Try to use the same handle on all accounts as much as possible. It helps your brand

❏ Categories: Select your blog categories.


❏ Choose a few topics that you will blog about based on your niche and competitor research.
❏ These will be your categories.


❏ Personal Branding: Write your “About” page.

❏ It is probably the most visited and read page on your blog.
❏ It helps your reader to know more about you, your blog and build a connection.

❏ Let People Get in Touch: Write your “Contact” page.

❏ This page tells your reader how to reach you for more information.

❏ URL: Fix your permalink structure.

❏ Change your permalink structure to use “post name” as the default so that you are not having dates and categories in your URL.
❏ It helps you with SEO purposes.

❏ Welcoming New Visitors: Create your “Start Here” page

❏ It helps your readers to navigate your blog better when you’ve lots of posts.
❏ You can create it in the beginning and update it as your blog grows.

❏ Compliance: Add a privacy policy and term and conditions page.

❏ It is safe to have these pages added to your blog as the concern for privacy is growing.

❏ Connection: Add a good quality photo of yours on your about page.


❏ It gives your blog a face to connect as peoples like to connect with other people.
❏ If you don’t have a good one, you should consider a photo shoot with a professional photographer. Trust me; it’s worth the investment.
❏ Keep it informal.


❏ Measurement: Sign up for Google Analytics.


❏ It helps you track your blog visitors.
❏ It tells you how your readers are coming to your blog and how they behave when they are in your blog - what they read, how much time they spend etc.

❏ Data for SEO: Sign up for Google Search Console. Aka Webmaster Tools


❏ It gives you interesting insights about how Google sees your blog and helps you to improve your search performance.

❏ The Personal Touch: Get your photo to appear in comments.


❏ Create a Gravatar account linked to your blog email address.
❏ It works on any blog that has profile photos enabled in comments and gives your comments a brand lift.

❏ Your Blog’s Foundation: Create your pillar posts.


❏ Write one detailed post for each category on your blog that serves as a pillar content for the categories.
❏ Plan to write at least 2,500 words on these post. More is better.
❏ Ensure these posts are evergreen and don’t require many updates.


❏ Promotion: Promote your posts on your social media accounts.


❏ Whenever you write a post, share it on all of your social media accounts. ❏ Use scheduling tools like buffer to share your old posts at regular intervals ❏ Create custom social media content to accompany the posts that fit the
networks.

❏ Email Marketing: Build your email list.
❏ Your email list is your most precious asset.
❏ It helps you build a relationship with your readers and monetize them at the right time
❏ You should start building the list as soon as you start blogging.

❏ Ethical Bribe: Create a lead magnet.

❏ A lead magnet is a free resource that you offer your readers to sign up to be on your list
❏ This checklist is a good example of a lead magnet.

❏ Optin: Create an opt-in form.

❏ An opt-in form is a mechanism where your reader sign up or opt-in to your email list.

❏ More Optin Sources: Showcase your lead magnet offer on your home page and other places.

❏ Place your offer on different pages to increase your opt-in rate. ❏ You can also use exit popup and intent popups.
❏ You can use tools like welcome mat, hello bar and chatbots.

❏ Email Sequence: Create an email autoresponder sequence

❏ Create a welcome sequence to deliver the lead magnet to the subscribers ❏ Also use the sequence to them about you, your blog and build a
relationship with them.

❏ Squeeze Page: Build a landing page.

❏ Build a dedicated landing page promoting your lead magnet and
❏ You can link to it in places like your blog sidebar and at the end of blog posts.
❏ You can also use it to drive traffic from your list building campaigns

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